FIFA nearly revoked Fox's World Cup rights over promotion
FIFA reportedly nearly revoked World Cup broadcast rights from Fox due to perceived underperformance in marketing and promotion. The article details how FIFA leadership, particularly Gianni Infantino, considered the move but ultimately did not proceed with the change. This information is based on a new report surfacing the specific details of the process.
Key Takeaways
- FIFA reportedly considered revoking Fox’s World Cup broadcast rights over marketing and promotion concerns.
- Gianni Infantino was involved in the decision-making process, according to the report.
- FIFA ultimately did not follow through on pulling the World Cup rights from Fox.
- The report is the first to detail how the rights-review process unfolded.
Why It Matters
The immediate signal is that FIFA was willing to question a marquee broadcast-rights arrangement over how Fox promoted the World Cup, even if it stopped short of revoking the deal. For the streaming and sports-media ecosystem, that underscores how rights holders can scrutinize not just fees but execution around marketing and promotion. The article does not describe Fox’s response or any formal penalty, so the clearest next signal to watch is whether FIFA or Fox makes any new public comments about World Cup promotion standards.
Read full article at msn.com
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