Fastly has launched its Ad Tag Gateway, a new product designed to enhance first-party measurement for Google Advertisers. This solution aims to improve ad signal visibility and ensures compliance, with reported uplifts of up to 14% in ad signals.
Fastly is moving ad measurement closer to first-party infrastructure, which gives Google advertisers a way to recover visibility without changing their core buying stack. The product also ties CDN infrastructure to monetization and ad-tech compliance, showing how streaming delivery vendors are extending into measurement workflows. The specific signal to watch is whether Fastly’s Ad Tag Gateway consistently delivers the reported 14% uplift in ad signals for Google advertisers.
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