Fairing Advanced Attribution launch targets non-clickable TV and podcast signals

This launch addresses the growing disconnect between where consumers discover products and where they eventually convert. As streaming TV and podcasting lack the direct click-through capabilities of social media, brands often misattribute sales to search or direct traffic. By capturing specific creator names and show titles directly from customers, Fairing provides a granular layer of evidence that traditional pixels cannot track. This shift toward zero-party data helps streaming advertisers justify premium ad spend on non-linear platforms. Watch for the general availability release in January 2027 to see if the reported 50% signal lift holds across larger enterprise datasets.