Euroleague weighs NBA Europe partnership amid €3 billion target
Euroleague Basketball is considering a partnership with NBA Europe as part of its strategy to reach a €3 billion valuation. The league's CEO, Paulius Motiejunas, stated that while talks are ongoing and positive, such cooperation is not yet definite. This comes as Euroleague prepares to significantly expand its direct-to-consumer (DTC) offerings.
Key Takeaways
- Paulius Motiejunas said Euroleague’s talks with NBA Europe are “ongoing and positive,” but cooperation is not inevitable.
- Euroleague is targeting a €3 billion valuation as part of its current strategy.
- The league is preparing a significant expansion of its direct-to-consumer (DTC) offerings.
- The article frames the NBA Europe discussions as part of Euroleague Basketball’s broader business plan.
Why It Matters
Euroleague is signaling that any NBA Europe deal would be an option, not a done deal, while it pushes a larger DTC strategy and a €3 billion valuation target. That makes the league’s commercial direction clearer: it wants more control over direct audience relationships even as it explores external partnership structures. The key signal to watch is whether Euroleague converts those talks into a formal NBA Europe partnership, alongside the scope of its DTC rollout.
Read full article at sportspro.com
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