EU presses Google to share search data with third parties
The European Commission has sent preliminary findings to Alphabet's Google regarding compliance with the Digital Markets Act. Regulators have proposed measures that would require Google to share search engine data with third parties.
Key Takeaways
- The European Commission sent preliminary findings to Alphabet’s Google.
- Regulators proposed measures tied to compliance with the Digital Markets Act.
- One proposed measure would require Google to share search engine data with third parties.
Why It Matters
The immediate effect is another regulatory step for Google under the EU’s Digital Markets Act, this time centered on access to search engine data. For the broader platform ecosystem, the proposal points to continued pressure on dominant search operators to open more of their data to third parties. For streaming and media companies that depend on search distribution, the key thing to watch is whether the Commission turns these preliminary findings into formal enforcement measures.
Read full article at msn.com
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