EU finalizes record DMA fine against Google search self-preferencing
The European Union is preparing to issue its largest-ever penalty under the Digital Markets Act (DMA) against Google. The fine is for alleged abuse of self-preferencing tactics related to its search services. This action targets Alphabet's Google for manipulating its search results.
Key Takeaways
- The EU is preparing its largest-ever penalty under the Digital Markets Act against Alphabet’s Google.
- The alleged violation involves self-preferencing tactics tied to Google Search results.
- The article says Google is accused of manipulating its search results, not a separate ad or cloud product.
Why It Matters
This would mark the biggest DMA fine to date, giving regulators a concrete enforcement signal against self-preferencing in Google Search. For the broader platform ecosystem, it shows the EU is using the DMA to police ranking behavior inside a core consumer product, not just peripheral services. The specific signal to watch is the final fine amount and the formal language the EU uses when it issues the penalty.
Read full article at cybersecuritynews.com
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