IMG's 25-year contract to produce Premier League content is ending today, as the Premier League brings its production facilities in-house. This strategic shift means IMG's role as the primary production partner for the league concludes, with the Premier League opting for self-sufficiency in its content creation.
The immediate change is that the Premier League now controls its own production facilities instead of relying on IMG’s long-running partnership. That gives the league direct ownership of how match and related content is created. The move also ends a 25-year operating relationship that has been central to Premier League production, underscoring a broader push for self-sufficiency. The next concrete signal to watch is how the league describes its in-house production setup after this handoff, including any details it shares about staffing or facilities.
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