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← AI for Video
AI & VideoFunding RoundJuly 5, 2026

ElevenLabs eyes $22 billion valuation in secondary share sale

ElevenLabs eyes $22 billion valuation in secondary share sale
Tech Times

ElevenLabs is currently in negotiations for a secondary share sale that could value the voice AI company at $22 billion. The company faces significant legal and regulatory challenges, including class action lawsuits over training data usage and legislative pressure regarding deepfake fraud, concurrent with its expansion into enterprise services and consumer applications.

Key Takeaways

  • Proposed $22 billion valuation marks a 20x increase in under two years, following an $11 billion Series D round led by Sequoia Capital.
  • Annual recurring revenue (ARR) surpassed $500 million in May 2026, driven by enterprise contracts with Meta, Salesforce, and The Washington Post.
  • Secondary tender offer mechanism allows employees to realize liquidity without the company raising new capital or requiring IPO-level financial disclosures.
  • Ongoing BIPA class action in Illinois federal court alleges the company scraped voice data from journalists and actors without consent, posing significant liability risks.
  • Technical efficiency has reduced cloning requirements: the Eleven v3 model can generate convincing clones from only three seconds of reference audio.

Why It Matters

A $22 billion valuation for a specialized voice provider signals that investors view synthetic audio infrastructure as a distinct, high-margin software layer rather than a mere feature of larger LLMs. Currently trading at roughly 44x revenue, ElevenLabs is attempting to cement a premium lead over rivals like OpenAI and Mistral while outrunning two existential risks: a regulatory crackdown on deepfake fraud and a legal challenge to the biometric consent of its foundational training sets. The market stability of this price point depends heavily on the identity of the buy-side leads and the resolution of the AI Fraud Accountability Act. Watch the September closing terms for any updated revenue disclosures that could justify this steep multiple.

Additional Context

The push for higher valuation comes amid record losses in the sector; per the FBI’s 2025 Internet Crime Report, AI-related fraud cost victims approximately $893 million across 22,000 complaints, with voice cloning cited as a primary vector for impersonation scams. In response, Senator Maggie Hassan (D-NH) issued formal inquiries to ElevenLabs and rivals like LOVO and Speechify in April 2026, demanding technical proof of non-consensual cloning safeguards and provenance watermarking. Meanwhile, Deloitte’s Center for Financial Services projected that annual deepfake-enabled fraud losses could reach $40 billion in the U.S. by 2027 if current detection gaps persist. Legal pressure is specifically intensifying around the use of protected biometric identifiers. In May 2026, a group of Chicago-based journalists including Carol Marin and Phil Rogers filed class action lawsuits against ElevenLabs and eight other firms including Amazon and Google. The litigation, led by law firm Loevy & Loevy, alleges that tech giants built a multi-billion-dollar industry on 'stolen voices' by training foundational models on public broadcasts without BIPA-compliant written consent. Under Illinois law, intentional violations can cost $5,000 per individual, creating a liability structure that could theoretically reach billions of dollars given the scale of public audio scraped for AI training. Despite these headwinds, ElevenLabs continues to expand into the consumer space via its ElevenReader app, narrating over 200,000 titles to compete with Amazon’s Audible. Per Reuters (May 2026), the broader voice AI market has become a target for traditional publishers seeking to lower production costs through revenue-sharing models with voice actors. CEO Mati Staniszewski has stated the firm aims for a public market listing within two to three years, suggesting that this $22 billion secondary sale serves as a critical pre-IPO liquidity event to retain elite engineering talent in a competitive European AI ecosystem.


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