Element Technica Debuts Atom 3D Rig for RED Epic, Priced at $64,000
Element Technica has introduced the Atom 3D rig, specifically designed for the RED Epic camera, aiming to be a game-changer for 3D production. Priced at $64,000 for the base aluminum model, the rig offers full interocular and convergence control, metadata recording, and various customizable options, including a lightweight magnesium version. This provides a compact and integrated solution for professionals in 3D production.
Key Takeaways
- Element Technica launched the Atom 3D rig, optimized for the RED Epic camera.
- The base aluminum Atom 3D rig system is priced at $64,000.
- The Atom rig provides full interocular and convergence control, alongside IO, C, and lens metadata recording.
- A magnesium Atom model weighs 13 pounds bare, making a complete 5K-3D system with two RED Epics as light as 36 pounds.
- An Atom Pro Kit integrates multiplexing, sync, and power conditioning to eliminate external components and up to 12 cables.
Why It Matters
The introduction of the Atom 3D rig offers 3D content creators a more integrated and lighter solution, specifically for the RED Epic ecosystem. This specialized hardware can streamline on-set workflows and potentially reduce the logistical burden of 3D production. For equipment manufacturers, this signals a demand for highly integrated and optimized tools within specific camera ecosystems, rather than one-size-fits-all solutions. Watch for adoption rates among high-end 3D productions and any subsequent development of similar specialized rigs for other camera systems.
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