Ease Live wins US patent for interactive sports overlays
Ease Live has been granted a US patent for its interactive streaming overlay technology. The technology is designed to enhance sports engagement and enable contextual advertising within streaming content.
Key Takeaways
- Ease Live was awarded a US patent for its interactive streaming overlay technology.
- The technology is described as powering synchronized sports engagement.
- It is also designed for contextual advertising within streaming content.
Why It Matters
The patent gives Ease Live formal protection around a specific overlay system for live sports streams and ad insertion. That matters because the same technology is positioned for both fan engagement and contextual advertising, two areas that sit close to streaming monetization. For the broader ecosystem, it shows how overlay products are being framed as both interaction layers and ad surfaces. What to watch next: whether Ease Live discloses any customer deployments or product integrations using this patented overlay system.
Read full article at digitalstudioindia.com
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