Media With Purpose launches NextGEN RC for studio remote desktops
Media With Purpose (Mediawithpurpose.com) has developed a new remote display protocol called NextGEN RC for streaming virtual desktops and applications, targeting visual artists and editors in studios. The protocol claims to offer 4:4:4 color accuracy at a maximum of 38Mbps bandwidth for 4K/60fps, sub-10ms latency, and multi-codec support including H.264, VP9, and AV1. This development comes as HP RGS and PCoIP are nearing end-of-sale and end-of-maintenance respectively.
Key Takeaways
- NextGEN RC is aimed at visual artists and editors working in studios on virtual desktops and remote applications.
- The protocol claims 4:4:4 color accuracy at up to 38 Mbps for 4K/60fps, with frame rates up to 120 fps.
- Media With Purpose says average round-trip latency is 8 ms, and the stack supports H.264, VP9, and AV1.
- Security features listed include SOC 2, TLS 1.3 encryption, Active Directory integration, LDAP support, multi-factor authentication, and automatic IP blocking.
- The launch comes as HP RGS is nearing end of maintenance and HP Anyware is end of sale on May 7, 2026.
Why It Matters
For studios that depend on remote desktops for color-critical work, NextGEN RC is positioned as an alternative with 4:4:4 chroma, 38 Mbps at 4K/60fps, and claimed 8 ms latency. The pitch directly targets the gap left by legacy tools as HP RGS heads toward shutdown and HP Anyware reaches end of sale on May 7, 2026. The key signal to watch is whether Media With Purpose can translate these claims into deployments across Windows, macOS, Linux, iOS, and Android clients.
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