This DVB article discusses DVB-I as a standards-based solution for delivering linear and on-demand television over the internet, emphasizing its potential for broadcasters to maintain universal access and prominence in the streaming era. It explores DVB-I's use cases, including next-generation free-to-air experiences and its role in discussions about sunsetting DTT platforms in various European markets. The article also highlights regulatory considerations for DVB-I implementation and the importance of vendor support for its adoption.
DVB-I is moving from standards work into concrete market tests, especially where broadcasters want to preserve reach, channel numbering and prominence as viewing shifts to IP. The article shows the same framework being discussed for Ireland, Germany, Italy and the UK, but with different regulatory and platform models, from Saorview’s PoC to Freely’s HbbTV OpApp approach. The key signal to watch is whether any market lands on a regulated central service list, since that would define who gets included and under what licence terms.
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