Disney keeps moving toward shutting down the Hulu app
Disney is reportedly still moving forward with plans to shut down the standalone Hulu application. While the company had previously sent mixed signals on this strategy, the article indicates an ongoing effort to integrate Hulu's content solely into Disney+.
Key Takeaways
- Disney is still moving ahead with plans to shut down the standalone Hulu app.
- Disney has sent mixed signals on Hulu app strategy over the past nine months.
- The company’s current direction is to integrate Hulu’s content into Disney+.
- Last August, Disney announced Hulu would be ...
Why It Matters
If Disney follows through, Hulu’s standalone app stops being a separate consumer touchpoint and becomes part of Disney+’s bundled experience. That matters because the company is still working through a strategy it first signaled last August, after months of mixed messaging, and it reinforces Disney+ as the primary interface for Hulu content. The key signal to watch next is whether Disney makes a formal shutdown announcement for the Hulu app, rather than continuing to discuss integration in general terms.
Read full article at msn.com
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