Disney sells 2027 ads around Super Bowl, Oscars, Grammys
Disney is preparing to increase its advertising revenue by selling ad placements for high-profile events like the Super Bowl, Oscars, and Grammys in 2027. This push is being led by Disney's global ad president, Rita Ferro.
Key Takeaways
- Disney is selling ads tied to the 2027 Super Bowl, Oscars, and Grammys.
- Rita Ferro, Disney’s global ad president, is leading the effort.
- The three events are described as major advertising revenue drivers.
Why It Matters
Disney is extending its ad business into three of the highest-profile live events on its calendar, using the Super Bowl, Oscars, and Grammys as inventory for 2027. That points to a deeper reliance on premium event placements, not just streaming ad load, for monetization. The move also underscores how Disney is packaging live sports and tentpole entertainment together inside its broader ad sales operation under Rita Ferro. The next signal to watch is how many of these 2027 event packages Disney sells and whether the company discloses that demand in future ad-sales updates.
Read full article at cnbc.com
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