Disguise Names Gemma Campbell Head of Creative for UK & EMEA
Gemma Campbell, Head of Creative for UK & EMEA at Disguise, is leading efforts in innovative storytelling and immersive virtual productions. Her role focuses on merging creativity with emerging technology for next-generation entertainment, drawing on her background in architecture, film production, VFX, and virtual production. She collaborates with studios and brands to advance experience design.
Key Takeaways
- Gemma Campbell is the new Head of Creative for UK & EMEA at Disguise.
- Her role at Disguise centers on innovative storytelling and immersive virtual productions.
- Campbell's work combines creativity with emerging technology for next-generation entertainment.
- She has prior experience across architecture, film production, VFX, and virtual production.
- Campbell collaborates with studios and brands to advance experience design.
Why It Matters
Disguise's appointment of a dedicated creative lead signals continued investment in virtual production capabilities for film and live entertainment. This move highlights the industry's shift towards integrating advanced real-time graphics and immersive environments, streamlining workflows from pre-production to final pixel. The focus on experience design suggests Disguise aims to expand its application beyond traditional film sets into broader experiential content. Watch for how this specialization influences partnerships and product development within Disguise's offerings, particularly for streaming content creation and live events.
Read full article at sxswlondon.com
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