DirecTV adds Nickelodeon to its $20 MyKids bundle
DirecTV has finalized a distribution agreement with Paramount Global. This deal adds Nickelodeon programming to DirecTV's new $20-a-month 'MyKids' bundle, which is part of its 'Genre Packs' strategy.
Key Takeaways
- DirecTV finalized a distribution agreement with Paramount Global.
- Nickelodeon programming is now included in DirecTV’s $20-a-month MyKids bundle.
- MyKids is part of DirecTV’s Genre Packs strategy for more targeted pay-TV channel collections.
Why It Matters
The deal gives DirecTV a cleaner kids-focused offer at a $20 monthly price point, anchored by Nickelodeon programming from Paramount Global. It also shows how DirecTV is organizing pay-TV into narrower Genre Packs rather than broad bundles, using price and audience targeting to repackage linear channels. The key signal to watch is how MyKids is positioned within Genre Packs, including which channels are added beyond Nickelodeon.
Read full article at msn.com
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