Deluxe launches Deluxe Events for virtual and hybrid productions
Deluxe announced the formation of a new division, Deluxe Events, spearheaded by Chief Strategy Officer Anna Lee. This new arm focuses on providing services for virtual and hybrid events, indicating a strategic expansion for the company.
Key Takeaways
- Deluxe formed a new division called Deluxe Events.
- Anna Lee, Deluxe’s Global Chief Strategy Officer, is spearheading the division.
- Deluxe Events focuses on virtual and hybrid events.
- The move expands Deluxe’s services beyond its core business.
Why It Matters
Deluxe’s new division gives the company a formal offering for virtual and hybrid event services, moving that work into a dedicated unit under Anna Lee. For the broader entertainment sector, it adds another vendor option for event production as virtual and hybrid formats remain part of the stack. The concrete signal to watch is how Deluxe Events is positioned and described in future company updates, especially any service details tied to Anna Lee’s leadership.
Read full article at forbes.com
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