DAZN has acquired EverPass Media from RedBird Capital and the NFL's 32 Equity to establish a new commercial distribution division, DAZN for Business. The acquisition provides DAZN with exclusive US commercial rights for NFL Sunday Ticket and infrastructure for distributing live sports to bars, restaurants, and hotels.
This acquisition signals a pivot for DAZN from a pure direct-to-consumer play to a critical infrastructure provider for the US sports market. By controlling the commercial distribution of NFL Sunday Ticket and other premium streaming content, DAZN embeds itself into the physical hospitality ecosystem where traditional linear feeds once dominated. This move complements DAZN's recent $100 million purchase of ViewLift, positioning the company as a B2B solution for leagues and RSNs struggling with digital transitions. Watch for DAZN to leverage this commercial footprint to bundle its growing portfolio of local MLB and NBA broadcasts into venue-specific subscription packages.
The expansion into commercial venues mirrors broader industry efforts to curb unlicensed IPTV felony prosecution by providing legitimate, high-quality streaming alternatives for bars and restaurants.
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