Data Center Coalition launches Oregon Connects to fight tax incentive rollbacks
The industry group Data Center Coalition has launched a series of state-level nonprofits, including Oregon Connects, to conduct advertising campaigns defending data centers against increasing legislative and public pushback. These groups aim to counter criticism regarding data centers' high energy and water demands and their reliance on property tax incentives.
Key Takeaways
- Oregon Connects formed on March 4, the same day state legislators moved to pause a primary data center property tax incentive.
- Similar 'Connects' campaigns have launched in Indiana, Ohio, North Carolina, Pennsylvania, Texas, and Virginia.
- North Carolina Connects spent nearly $370,000 on more than 740 television and social media ads in a single month.
- Data centers in Hillsboro, Oregon, save an average of $294,000 in property tax breaks per full-time employee annually.
- Hillsboro recently enacted a 120-day moratorium on all new data center and battery energy storage system applications.
Why It Matters
The streaming video industry's backend infrastructure is facing a massive political and environmental reckoning as the AI-driven data center boom hits utility and tax limits. State-level pushback threatens the low-cost power and generous subsidies that initially centralized infrastructure in hubs like Oregon and Virginia. For streaming services, this could signal a transition from inexpensive, centralized cloud scaling to a higher-cost, geographically constrained model. The regional fracturing of data center policy may force strategists to diversify compute locations or invest in more efficient edge delivery solutions to mitigate rising operational overhead. Watch for the 2027 Oregon legislative session to determine if current tax pauses become permanent structural changes.
Additional Context
The localized friction in Oregon mirrors a national trend of accelerating regulatory scrutiny over data center resource consumption. Per BloombergNEF in July 2026, U.S. data centers are projected to consume 20% of the nation's electricity by 2035, up from roughly 6% today. This demand has already triggered significant economic shifts; in the Mid-Atlantic’s PJM Interconnection region, wholesale power costs surged 76% in the first quarter of 2026 due to data center loads, according to the region's independent market monitor.
State governments are increasingly moving from incentives to restrictions. In June 2026, New York enacted a one-year moratorium on large-scale data center development to assess environmental and ratepayer impacts, making it the first state to implement such a widespread pause. Simultaneously, Georgia and Indiana have seen a primary focus on 'reclassifying' data centers as a separate utility customer class, ensuring they pay higher 'cost-of-service' rates rather than benefiting from residential or standard industrial subsidies.
Local opposition is also coalescing into organized national movements. Per the Coalition for Responsible Data Center Development, as of May 2026, there are more than 345 local opposition groups across 37 states, representing over 428,000 members. These groups have successfully influenced local zoning boards, as seen in Hillsboro where a petition with 5,000 signatures preceded the July 2026 land-use moratorium. The industry’s shift toward building state-specific nonprofits like Oregon Connects highlights a strategic pivot toward 'grasstops' advocacy to counter this intensifying grassroots resistance.
Read full article at opb.org
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