Crossmedia builds AI to replace media planners’ spreadsheet grind

If Crossmedia delivers on this, the immediate effect would be fewer manual steps in media planning and buying, especially in spreadsheet-heavy workflows. The article frames the effort as part of a broader push to remove fragmented planning tools from daily operations, but it does not name any technical architecture or launch date. The key signal to watch is whether Crossmedia publishes specifics on how the AI works and when planners can actually use it.