Crossmedia builds AI to replace media planners’ spreadsheet grind
Crossmedia is developing an AI solution designed to automate media planning and buying processes, aiming to reduce reliance on manual tasks and disconnected spreadsheets. The AI is built to free planners from 'Excel hell'. The article does not provide specifics on how the AI works, nor when it will be available.
Key Takeaways
- Crossmedia is building an AI solution for media planning and buying workflows.
- The tool is aimed at reducing manual tasks tied to disconnected spreadsheets.
- The article says the goal is to free planners from “Excel hell.”
Why It Matters
If Crossmedia delivers on this, the immediate effect would be fewer manual steps in media planning and buying, especially in spreadsheet-heavy workflows. The article frames the effort as part of a broader push to remove fragmented planning tools from daily operations, but it does not name any technical architecture or launch date. The key signal to watch is whether Crossmedia publishes specifics on how the AI works and when planners can actually use it.
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