LiveRamp expands cross-media measurement across TV, CTV, social
LiveRamp offers comprehensive cross-media measurement and analytics solutions designed to help brands optimize advertising decisions across various formats. These solutions encompass traditional TV, connected TV (CTV), social media, and programmatic advertising. The company highlights its role in enabling strategic decision-making for advertisers using its technology.
Key Takeaways
- LiveRamp’s measurement stack covers TV, CTV, social media, and programmatic advertising.
- The company positions the product around cross-media measurement and analytics for brands.
- LiveRamp says the tools support strategic advertising decisions across multiple formats.
Why It Matters
For advertisers, the immediate implication is a single measurement layer spanning TV, CTV, social media, and programmatic, rather than separate reporting for each channel. That matters in streaming because CTV sits alongside traditional TV and digital buying in LiveRamp’s framing, making cross-media attribution a core planning problem. The key signal to watch is how LiveRamp continues to describe measurement coverage across those four formats, especially whether CTV remains listed alongside TV, social media, and programmatic.
Read full article at liveramp.com
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