Crooked Media enters FAST space with political channel on Amazon devices.
Political media company Crooked Media is launching a free ad-supported streaming TV (FAST) channel called SANEtv. The 24/7 channel will feature video from its podcasts, including "Pod Save America," and will initially be available on Amazon Prime Video and Amazon Fire devices. According to the company, platform partners will manage advertising sales.
Key Takeaways
- The channel, named SANEtv, will initially launch on Amazon Prime Video and Amazon Fire devices.
- Advertising sales will be managed by platform partners, not by Crooked Media directly.
- The launch aims to counter what CEO Lucinda Treat calls a dominance of "right-wing voices" on streaming platforms.
- This follows other video expansions for the company, including a weekly show on MS NOW and a paid subscription business with nearly 50,000 members.
Why It Matters
Crooked Media's entry into FAST marks a significant step for podcast-first media companies testing the linear streaming model. By launching on Amazon and outsourcing ad sales, Crooked is minimizing upfront risk while aiming to reach audiences in the living room. This move positions political news and commentary as a specific content vertical within FAST, directly challenging what its leadership sees as an under-served progressive audience on the platform. The key indicator to watch will be which other distribution platforms add SANEtv, as the company confirmed it is in active conversations to expand its reach.
Read full article at axios.com
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