UK-based CoSTAR National Lab has partnered with experience technology company Magnopus to explore convergent media production that links physical and digital spaces for audience experiences. The collaboration provides CoSTAR access to Magnopus’ OKO spatial intelligence platform, which supports persistent cross-reality environments across VR headsets, AR apps, and web browsers via the open-source Connected Spaces Platform and Magnopus Cloud Services. The article also notes Magnopus’ prior interactive projects with Amazon MGM Studios/Kilter Films ("The World of Fallout") and with Epic Games in Fortnite.
Streaming’s next battleground isn’t just better video—it’s IP that lives outside the episode. Persistent, cross-device “spaces” turn marketing sites and one-off promos into always-on companion worlds that can unify web, mobile AR, and headset experiences without rebuilding from scratch. For studios and streamers, that’s a new pipeline decision (Unreal/Unity + cloud + open-source layers) with real ROI implications: deeper engagement, new sponsorship inventory, and reusable world assets across franchises. The meme to watch: “every show gets a persistent world,” and the tech stack is starting to standardize.
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