Connecticut Extends FCC Loudness Rules to Streaming, Mandates Data Broker Registry
Connecticut has enacted Public Act No. 26-64, a new data broker law taking effect in October 2026, which introduces significant compliance obligations for data brokers, targeted advertising, and algorithmic pricing. Notably for streaming, the law extends FCC loudness rules to streaming video services, requiring commercial advertisements to not be louder than accompanying video content starting July 1, 2027. This brings streaming platforms under a regulatory framework previously applied to traditional broadcast media.
Key Takeaways
- Connecticut's new law mandates that streaming video service advertisements must not be louder than accompanying video content starting July 1, 2027.
- Data brokers operating in Connecticut must register with the Department of Consumer Protection by January 1, 2027, and pay a $2,500 annual fee.
- A centralized deletion mechanism will launch by July 1, 2028, enabling consumers to submit a single request for data deletion from registered brokers, who must comply every 45 days.
- The law prohibits 'surveillance pricing' by retail sellers and third-party delivery services that uses personal data for customized pricing.
- Connecticut's legislation expands consumer rights regarding profiling, automated decision-making, and bans the sale of precise geolocation data.
Additional Context
Connecticut's Public Act No. 26-64 closely follows California's SB 576, which mandates similar loudness regulations for streaming within California, also effective July 2026 (RedTech, June 2026). While differing in specifics like annual fees ($2,500 in Connecticut versus $6,000 in California per DGLaw), both states require data broker registration and are establishing centralized deletion mechanisms for consumer data (Bloomberg Law, May 2026; DGLaw). California's Delete Request and Opt-out Platform (DROP) became operational January 1, 2026, while Connecticut's will launch by July 1, 2028 (DGLaw). The growing state-level legislative activity around data brokers and consumer privacy is a focus for federal scrutiny as well; the FTC recently settled an enforcement action against data marketing firm Kochava over the sale of location data, reinforcing the agency's stance on sensitive location data even amid evolving state laws (Proskauer, June 2026).
Read full article at dglaw.com
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