Comcast overhauls Xfinity Mobile with fixed per-line pricing to boost ARPU.
Comcast has launched two new unlimited plans for its Xfinity Mobile service, Mobile Plus and Mobile Select. The plans shift to a fixed price per line, a change from the previous tiered pricing structure, a move which the article suggests could boost average revenue per user (ARPU). The $45/month Mobile Plus plan includes video streaming up to 4K resolution, while the $30/month Mobile Select plan streams up to high-definition resolution.
Key Takeaways
- The new Mobile Plus ($45/line) and Mobile Select ($30/line) plans replace tiered pricing, where the cost per line was reduced as more were added.
- The higher-tier Mobile Plus plan supports video streaming up to 4K resolution, a notable increase from the legacy plan's 480p limit.
- Comcast no longer offers by-the-Gig plans to new mobile customers, moving entirely to an unlimited data model for new signups.
- The plans run on Comcast's existing MVNO agreement with Verizon; the company confirmed the launch is independent of any new network deal.
- Xfinity Mobile ended 2025 with 9.3 million mobile lines, with approximately 90% of its data traffic offloaded to Comcast's Wi-Fi network.
Why It Matters
Comcast's pricing simplification is a direct play to increase mobile ARPU by charging a flat rate for each line, regardless of account size. By making 4K streaming a premium feature on the $45 plan, Comcast is using video quality as a key differentiator to drive subscribers to a higher-value tier. The company's reliance on its existing Verizon MVNO indicates this strategic shift is focused on packaging and monetization, not fundamental network changes. Watch for executive commentary on the new plans' initial performance during Comcast's Q1 2026 earnings call on April 23.
Read full article at lightreading.com
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