Cha Byung-gon targets Sandbox profit through fandom-driven growth

Sandbox is making profitability the explicit goal this year, and the company is tying that target to creator development rather than broad platform growth. The immediate effect is a clearer revenue focus on fandom-based content, global advertising, and IP. In the streaming ecosystem, that puts creators and monetization channels at the center of Sandbox’s model, not just audience scale. What to watch next is whether Sandbox reports any concrete progress in global advertising or IP business growth alongside its profit results this year.