Amazon Secures Exclusive Stream for Cavaliers-Raptors NBA Playoff Game
Game 3 of the NBA Playoffs first-round series between the Cleveland Cavaliers and Toronto Raptors on Thursday, April 23, 2026, will stream exclusively on Amazon's Prime Video. The article provides viewing details for the game, which is part of a series where Cleveland leads 2-0.
Key Takeaways
- Prime Video has exclusive rights for the Cavaliers vs. Raptors playoff game on April 23, 2026.
- The content is a high-stakes NBA Playoff game, representing higher-value inventory than a regular season matchup.
- The "stream exclusively" model means the game is unavailable on linear broadcast or cable sports channels, requiring a Prime Video subscription or free trial.
Why It Matters
Securing an exclusive NBA playoff game marks another step in Amazon's live sports strategy. A postseason game carries higher stakes than regular season content, serving as a test for how many fans will follow premium sports to a dedicated streaming service. For the league, this represents a single-game carve-out from its typical postseason distribution model. The key signal to watch is whether other games in the 2026 NBA playoffs are also designated as streaming-only exclusives.
Read full article at syracuse.com
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