California bans loud streaming ads starting July 1 next year
California has passed a new law that will require streaming services to maintain consistent audio levels between programming and commercials. This legislation, effective July 1 of next year, aims to prevent commercials from being significantly louder than the content they accompany. Streaming providers like Netflix will need to comply with this audio consistency mandate.
Key Takeaways
- The new California law targets streaming services' audio levels, not just traditional TV commercials.
- Netflix and other providers must keep commercials at the same level as movies and TV shows.
- The mandate takes effect on July 1 next year.
- The article says the law is meant to stop ads from being significantly louder than surrounding content.
Why It Matters
Streaming services that run ads will need to align commercial loudness with programming audio once California’s rule takes effect on July 1 next year. For platforms such as Netflix, this adds a compliance requirement to ad delivery and playback pipelines already handling mixed content types. The clearest signal to watch is how quickly services update their ad audio handling before the July 1 deadline, especially for California viewers.
Read full article at msn.com
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