Half of consumers now choose streaming based on budget

Streaming buyers are signaling that price is now the first-screen filter. That puts budget pressure at the center of packaging, promotions, and plan design across entertainment streaming. The article does not name specific services or tactics, but the takeaway is clear: subscription economics matter more in the purchase decision than before. Watch for whether future consumer surveys keep budget at 50% or higher, since that would indicate the priority is holding, not just showing up in one report.