BROKEN STUDIO adopts Singular.live for web-native graphics in tournament streaming

Cloud-native graphics tools are democratizing professional broadcast standards for grassroots and niche sports. By removing the need for specialized on-premise hardware, Singular.live allows smaller production houses like BROKEN STUDIO to execute complex, data-driven workflows using consumer-grade hardware and familiar tools like Google Sheets. This shift lowers the barrier to entry for high-quality live sports streaming, enabling smaller leagues to offer a viewing experience that rivals major broadcasters. As the streaming market fragments further into localized and youth sports, expect to see an increased reliance on web-based rendering and remote control apps. Watch for higher adoption of automated data-driven overlays in amateur leagues during the 2026 season.

The shift toward cloud-based graphics is part of a broader expansion in the sports broadcasting technology market, which was valued at $84.83 billion in 2025 and is projected to reach over $154 billion by 2035, per Precedence Research (June 2026). This growth is largely driven by a demand for cost-effective, digital-first solutions that can scale across thousands of matches. According to SVG Europe (April 2026), graphics automation is no longer restricted to major networks, as cloud-native platforms now allow for broadcast-quality storytelling in grassroots sports with minimal human intervention. For example, DAZN and LIGR automated graphics across 640 matches in the English National League in 2025, demonstrating the scalability of these models.

Singular.live has solidified its position in this ecosystem through several strategic partnerships. In early 2025, the company collaborated with Akta to integrate AI-driven metadata and dynamic graphics into cloud-based FLEX channels, reportedly reducing traditional on-premise broadcast costs by 80% (per NewscastStudio, January 2025). Additional integrations with companies like Panasonic and Zixi, highlighted at NAB 2025, show a trend toward a unified, browser-based production stack that combines video switching, graphics, and audio mixing without high-end hardware.

Furthermore, the 2026 FIFA World Cup draw utilized Similar.live’s HTML5 graphics to provide simultaneous coverage in four languages, underscoring the platform's reliability for high-stakes international events (per Singular.live, May 2026). As digital live sports viewership is expected to grow by 8.3% in 2025—far outpacing traditional broadcast growth—streaming platforms are increasingly adopting real-time interactivity and data-heavy overlays to capture younger audiences who now view digital streaming as their primary consumption mode.