Get After It Media and BroadView Software announced a seven-year strategic partnership renewal. This agreement focuses on managing converged linear and FAST/OTT operations for Get After It Media, aiming for operational efficiency across its broadcast and streaming platforms.
This long-term renewal signals a continued commitment to integrated operations management for both linear and FAST/OTT channels. As more media companies launch FAST channels alongside traditional linear feeds, managing content, advertising, and scheduling across disparate systems becomes a significant challenge. This partnership highlights the ongoing need for cohesive software solutions to streamline these convergent workflows, addressing a growing industry pain point. Watch for other media companies to prioritize similar long-term vendor relationships that promise to simplify their increasingly complex distribution ecosystems.
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