Broadsign and Draft Digital run first fully agentic OOH campaign
Broadsign and Draft Digital successfully executed the first fully agentic Out-Of-Home (OOH) advertising campaign. The campaign utilized Broadsign's sell-side AI agent and Draft Digital's buy-side agent to plan, book, and execute the advertisements for a client identified as "Lot of...".
Key Takeaways
- Broadsign’s sell-side AI agent handled the supply-side side of the OOH campaign.
- Draft Digital’s buy-side agent handled planning and booking for the same campaign.
- The campaign is described as the first fully agentic Out-Of-Home ad campaign.
- The client name was partially disclosed as “Lot of...”
Why It Matters
This is a concrete proof point for AI agents handling both sides of an ad transaction, from planning and booking through execution. It also shows OOH ad tech moving toward automated workflows on the sell-side and buy-side at the same time, with Broadsign and Draft Digital paired in a single campaign. The key signal to watch next is whether either company publishes details on the campaign’s scale, client name, or any follow-on agentic OOH runs.
Read full article at ppc.land
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