Appear will showcase its X Platform, including the new X5, and its VX Media Gateway software solution at BroadcastAsia 2025. The company will emphasize its modular, scalable live production technology for the Asia-Pacific region, including its recent deal with I-Sport in Thailand for VAR content delivery.
Appear is using BroadcastAsia to position a mixed hardware-software stack for APAC operators that need to move between legacy workflows, IP, and hybrid cloud setups. The immediate signal is the company’s focus on modularity and density, with the X5 aimed at remote production and live contribution while VX Media Gateway targets hybrid deployments. The competitive angle is regional: Appear is tying product messaging to a Thailand VAR deployment and to Shakunt Malhotra’s APAC role, signaling an effort to deepen local relevance rather than sell a generic global pitch. Watch for whether Appear converts the BroadcastAsia showcase into more named APAC customer deals.
Add StreamingMeme as a preferred source on Google to see more of our streaming news at the top of your Search results.
Add as preferred source