Broadcasters push low-cost boxes for ATSC 3.0 upgrades
The broadcast industry has partnered with consumer electronics companies to launch a program aimed at bringing low-cost NextGen TV converter boxes to market. The initiative is designed to accelerate consumer adoption of the ATSC 3.0 standard for over-the-air (OTA) broadcast upgrades.
Key Takeaways
- The program pairs broadcasters transmitting in ATSC 3.0 with high-volume consumer electronics companies.
- Its goal is to bring low-cost NextGen TV converter boxes to market.
- The initiative is aimed at speeding consumer adoption of the ATSC 3.0 standard.
- The article frames the effort as an over-the-air broadcast upgrade program, not a streaming product launch.
Why It Matters
The immediate effect is to lower the barrier for households that need a converter box to receive ATSC 3.0 signals. That matters for the broadcast ecosystem because the program ties broadcaster transmission plans to consumer hardware availability, which is a required step for OTA upgrades to reach more viewers. For streaming and delivery players, it is another reminder that broadcast distribution is still evolving through hardware, standards, and retail access rather than app-based delivery. Watch for which consumer electronics companies ship the first low-cost boxes and how quickly they reach market.
Read full article at msn.com
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