V-Nova pushes LCEVC bandwidth savings at Broadcast Asia 2026
V-Nova announced its participation at Broadcast Asia 2026, where it will showcase its MPEG-5 LCEVC and V-Nova PresenZ technologies, along with AI-related advancements. The company will demonstrate how LCEVC enables bandwidth and cost reductions for OTT streaming, broadcast, and cloud gaming, supported by partners like MediaTek, XOS, Ateme, and MainConcept.
Key Takeaways
- LCEVC demos will cover OTT streaming, broadcast, and cloud gaming at Broadcast Asia 2026.
- V-Nova says LCEVC can deliver up to 40% lower bitrates and up to 4x lower compute costs across HD, HDR, and UHD.
- The company says pay TV operators can use LCEVC to deliver 1080p HDR at today’s HD bitrates and launch UHD with over 70% less bandwidth.
- V-Nova lists more than 50 industry leaders supporting MPEG-5 LCEVC.
- Partners cited on the page include MediaTek, XOS, Ateme, and MainConcept.
Why It Matters
V-Nova is still using trade-show demos to push LCEVC as an efficiency layer for existing video workflows, not as a replacement codec. The pitch is direct: lower bitrates, lower compute, and compatibility with installed set-top boxes and current codecs. That matters because the page ties the technology to OTT, broadcast, cloud gaming, and pay TV delivery costs, while also pointing to partner support from chip, processing, encoding, and software vendors. What to watch: whether V-Nova can translate the quoted 40% bitrate reduction and 4x compute savings into named deployments beyond this event page.
Read full article at v-nova.com
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