Globo has launched DTV+ services in Rio de Janeiro, São Paulo, and Brasília, deploying VVC and MPEG-5 LCEVC for next-generation television in Brazil. This marks the commercial implementation of these advanced compression technologies in one of the world's largest TV markets, providing a real-world benchmark for broadcasters and regulators globally. The new services deliver 4Kp60 HDR television efficiently over existing terrestrial broadcast infrastructure.
The deployment proves that layered compression architectures can achieve high-efficiency 4K broadcasting without requiring additional spectrum. By successfully delivering UHD signals at sub-10 Mbps bitrates for indoor reception, Brazil provides a concrete benchmark for global broadcasters struggling with spectrum constraints. This move also validates MPEG-5 LCEVC's commercial scalability inside a sovereign regulatory framework, potentially influencing future standards in North America and Europe that are evaluating hybrid broadcast-broadband models. Watch for DTV+ expansion to dozens of additional Brazilian cities and the inclusion of targeted advertising modules from vendors like Ateme as the World Cup approaches.
The commercial launch of DTV+ on June 11, 2026, fulfills a multi-year roadmap established by Brazil's SBTVD Forum. This roadmap accelerated significantly following President Luiz Inácio Lula da Silva’s August 2025 decree, which mandated LCEVC as an enhancement layer for national broadcasting. According to V-Nova reporting from February 2025, the combination of VVC and LCEVC achieved a 54% reduction in bandwidth usage during testing, dropping the required bitrate for 4K HDR from roughly 16.5 Mbps to just 7.59 Mbps. This efficiency was critical for the Brazilian market, where approximately 70 million households rely on over-the-air signals, often via indoor antennas.
While the initial rollout focuses on major capitals like Rio de Janeiro and São Paulo, local reporting from Canaltech in June 2026 indicates that early hardware support from vendors like Intelbras could expand access to at least 22 cities during the launch phase. Globo’s strategy leverages this infrastructure to deliver ultra-high-definition novels and live sports, specifically targeting the 2026 FIFA World Cup as a primary content driver. Per Harmonic in March 2026, the transition also includes a shift toward IP-based primary distribution, replacing legacy C-band satellite links with more resilient IP and Ku-band delivery mechanisms.
Beyond video quality, the DTV+ standard incorporates the ATSC 3.0 physical layer and MPEG-H audio for immersive home theater experiences. Trade.gov reports from August 2025 noted that Brazil’s adoption of these technologies creates significant economies of scale, making it a pivotal test case for U.S. technology exporters. The project aims for a gradual national transition that could span over a decade, but its current operational status marks the first large-scale real-world application of a VVC-LCEVC hybrid broadcast chain.
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