Bitcentral splits into two entities as Banyan Software acquires broadcast unit

The split allows each entity to pursue diverging capital requirements and innovation cycles in the fragmented video market. Bitcentral gains a 'permanent home' under Banyan to modernize legacy newsroom workflows with AI and cloud-based tools, while ViewNexa gains the flexibility to compete in the high-growth streaming monetization sector. This move reflects a broader industry trend where mature broadcast infrastructure is being decoupled from riskier, rapid-innovation digital arms to optimize valuations. Watch for ViewNexa to integrate advanced server-side ad insertion (SSAI) and data-tracking features to differentiate itself from bundled playout providers.

Banyan Software’s acquisition of Bitcentral’s broadcast unit fits its established strategy of acquiring mission-critical vertical market software. In June 2026 alone, Banyan closed acquisitions of tec4U-Solutions and identity verification firm Simunix, following a 2025 spree that included newsroom platform Presspage and ad-analytics provider Star Media Enterprises. Banyan typically provides a 'permanent home' for these entities, prioritizing steady operational growth over the rapid exit cycles common in traditional private equity.

This structural realignment coincides with a critical pivot point for the broadcast news industry. Per NewscastStudio, December 2025, the transition to IP-native workflows is expected to reach a tipping point in 2026 as broadcasters face pressure from aging SDI equipment and shifting distribution costs. Bitcentral’s focus on 'next-generation' cloud workflows aligns with broader trends where newsroom computer systems (NRCS) are evolving into cloud-native command centers that must handle 24/7 multi-platform delivery.

Simultaneously, ViewNexa enters a streaming market that has largely shifted from subscriber acquisition to average revenue per user (ARPU) optimization. According to Streaming Media, March 2026, over 70% of new U.S. streaming subscriptions since 2023 have originated from ad-supported tiers. With the global video streaming market projected to reach $195.85 billion in 2026 by Precedence Research, ViewNexa’s specialization in monetization and audience engagement targets the industry's most active revenue growth engine—the hybrid AVOD/SVOD model.