Crave becomes exclusive streaming home for all CTV shows
Bell Media has designated Crave as the exclusive streaming home for all CTV programming, including shows like "The Bold and the Beautiful," in Canada. Canadian viewers will now only be able to stream CTV content via the Crave platform.
Key Takeaways
- Bell Media designated Crave as the exclusive streaming home for all CTV programming.
- "The Bold and the Beautiful" is among the CTV titles affected by the change.
- Canadian viewers will only be able to stream CTV content through Crave.
Why It Matters
This immediately narrows the distribution path for CTV programming in Canada to one subscription platform: Crave. For Bell Media, the move consolidates its streaming inventory around a single service rather than spreading CTV shows across multiple outlets. For viewers and distributors, the practical change is straightforward: if the program is a CTV title, Crave is now the required streaming destination. Watch for whether Bell Media applies the same exclusivity to additional CTV-branded programming beyond the titles named here.
Read full article at soapoperanetwork.com
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