BBC Studios launching 'Dancing with the Stars' spin-off on ABC, Hulu.
BBC Studios is preparing a spin-off of its "Dancing with the Stars" format. The new competition show, which is designed to find new talent, is set to launch in the United States on ABC and Hulu.
Key Takeaways
- Format: The new show is a competition spin-off of BBC Studios' established 'Dancing with the Stars' format.
- Objective: The primary goal of the spin-off is to find and develop new talent.
- Distribution: It will have a dual release in the U.S. market, premiering on the ABC broadcast network and the Hulu streaming platform.
Why It Matters
This dual-platform launch on ABC and Hulu signals a standardizing strategy for major unscripted formats, maximizing reach across both linear and streaming audiences from day one. For BBC Studios, it demonstrates a low-risk method to extend a valuable global IP by licensing a spin-off to a major US distributor. For ABC and Hulu, it's a content play that builds on the audience of the original 'Dancing with the Stars'. The key metric to watch will be specific launch details, including premiere dates and how a shared-platform viewing experience is marketed.
Read full article at broadcastnow.co.uk
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