BBC Studios elevates BritBox exec Jon Farrar into D2C content role
BBC Studios has promoted Jon Farrar, previously an executive at BritBox, to the position of Chief Content Officer for its direct-to-consumer division. This internal move places Farrar in charge of content strategy for BBCS's D2C operations.
Key Takeaways
- Jon Farrar moves from BritBox to BBC Studios’ direct-to-consumer division.
- His new title is chief content officer for D2C.
- BBC Studios is the commercial arm of the BBC.
- The announcement did not include any additional details on Farrar’s remit or timing.
Why It Matters
This is a clean internal promotion, but it puts content strategy for BBC Studios’ D2C business under a named executive rather than a generic team. For a company that operates both as a commercial arm of the BBC and through BritBox ties, the move suggests continuity in how it is organizing streaming content leadership. What to watch next: whether BBC Studios pairs the appointment with any changes to its D2C content slate or organizational structure.
Read full article at c21media.net
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