BBC and ITV keep World Cup half-time show off TV
The BBC intends not to broadcast the World Cup final's half-time entertainment on traditional television. Instead, the performance will only be available through its digital platforms. This decision applies to both the BBC and ITV.
Key Takeaways
- BBC plans to show the World Cup final’s half-time entertainment only on its digital platforms.
- ITV is making the same choice and will not broadcast the performance on traditional television.
- The decision affects the World Cup final’s half-time segment, not the match itself.
Why It Matters
The immediate implication is simple: viewers watching the World Cup final on BBC or ITV’s linear channels will not see the half-time entertainment. That pushes a marquee live-event moment onto digital platforms instead of traditional broadcast TV. For the streaming ecosystem, the decision underscores how major broadcasters can reserve specific event components for online distribution while keeping the core match on air. The key signal to watch is whether BBC and ITV publish any digital-platform viewing figures for the half-time performance.
Read full article at gbnews.com
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