Banijay Entertainment has restructured its Americas operations into two distinct divisions, Banijay America and Banijay Latin America, following its merger with All3Media. The reorganization integrates All3Media's US production services and leadership into the group to scale content production and franchise management across the region.
This reorganization signals a shift toward centralized production efficiency by absorbing All3Media’s infrastructure into the broader Banijay ecosystem. By establishing Turnkey Studio Services as a shared resource, the company aims to lower overhead for high-budget unscripted and scripted content across platforms like Netflix and Hulu. The split also acknowledges the distinct growth trajectories of the US and Latin American markets, allowing for specialized management of regional hits like Physical 100 Mexico. Watch for whether Banijay successfully opens its internal production services to third-party external companies to generate new B2B revenue streams.
Banijay Entertainment's decision to split its Americas operations follows the completion of its merger with All3Media in July 2026, which created the world's largest independent production company. The combined entity generated over €4.3 billion in revenues on a 2025 pro-forma basis, with expected cost synergies of approximately €50 million within one year of closing. The merger, first announced in March 2026, was jointly executed by Banijay Group and RedBird IMI, each holding a 50% stake, with the combined company headquartered in London across 25 territories. Jeff Zucker serves as Chairman, Marco Bassetti as CEO, and Jane Turton as Deputy CEO, establishing the leadership structure under which the Americas reorganization now operates.
The Americas split reflects the operational complexity of integrating All3Media's US production infrastructure with Banijay's existing Endemol Shine labels. Banijay and All3Media completed their merger to form the largest non-US studio group in the world, with the deal wrapped just three months after confirmation. Until formal integration begins, Banijay Rights finalizes executive leadership and Louise Pedersen's All3Media International continue to operate independently, suggesting that the Americas restructuring is among the first concrete integration steps. The combined group's scale already outnumbers closest rivals in terms of UK label count, surpassing ITV Studios, Fremantle UK, and BBC Studios.
The Turnkey Studio Services model embedded within Banijay America represents a structural approach to production efficiency that the company intends to extend beyond internal labels. The combined Banijay Entertainment spans capabilities across content production, live events and experiences, digital, and new media, with a footprint across 25 territories. The stated goal of opening Turnkey's production and studio services to external production companies would position Banijay America as both a content creator and a B2B services provider, a dual model that few independent production groups at this scale have attempted. Ben Samek's mandate to lead integration of both content and digital, live, and sports areas suggests the company views production services as a revenue diversification play rather than purely a cost-saving measure.
Banijay Entertainment has split its Americas business into two separate divisions, Banijay America and Banijay Latin America, following its merger with All3Media. This reorganization aims to centralize production services through Turnkey Studio Services, reduce overhead costs, and allow for specialized management of regional content across the US and Latin American markets.
The split follows the merger with All3Media and aims to integrate assets, centralize production services via Turnkey Studio Services, and manage the distinct growth trajectories of the US and Latin American markets more effectively.
Ben Samek has been appointed CEO of Banijay America, while Laurens Drillich will oversee the Latin American division, reporting directly to CEO Marco Bassetti.
Turnkey Studio Services is a centralized production resource within Banijay America designed to provide services for internal labels and potentially external third-party companies to generate new B2B revenue streams.
The merger between Banijay Entertainment and All3Media was completed in July 2026.
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