AVMSD assigns video users responsibility for their own conduct
This article discusses the responsibilities of video-sharing platforms and their users, as recognized by the AVMSD (Audiovisual Media Services Directive). It posits that active users of these platforms are now considered regulatory actors with responsibilities for their own behavior and for protecting others.
Key Takeaways
- The AVMSD recognises active users of video-sharing platforms (VSPs) as regulatory actors.
- Those users bear responsibility for their own behaviour on VSPs.
- The same users are also responsible for protecting others on these platforms.
- The source frames this as part of the responsibilities of video-sharing platforms and their users under the AVMSD.
Why It Matters
This shifts part of platform governance onto active users, not just the video-sharing service itself. In AVMSD terms, that broadens the regulatory model around user conduct and protection duties within VSPs. For StreamingMeme readers, the key signal is how this responsibility is defined in future AVMSD guidance or enforcement language: whether regulators spell out specific user obligations and platform duties around monitoring, moderation, or reporting.
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