Australia's under-16 social media ban struggles as platforms bypass age-assurance
Software testing firm KJR found that major social platforms are struggling to implement effective age-assurance technology to comply with Australia's under-16 social media ban. The study indicates that most platforms rely on behavioral age inference, which failed to flag mock accounts, whereas only the live-streaming platform Kick enforced mandatory upfront verification.
Key Takeaways
- KJR established 50 tester accounts claiming to be 16; 90% of regulated platforms did not require age verification.
- Only Australia-based live-streaming platform Kick enforced mandatory upfront age proof for new account creation.
- The Australian government is doubling maximum fines for non-compliance from A$49.5 million to A$99 million.
- Meta defended its approach, stating it escalates to formal verification only when behavioral indicators suggest a user is underage.
- Nearly 5 million underage accounts have been removed or restricted since the law took effect in December.
Why It Matters
The failure of behavioral age inference to gate account creation suggests current industry-standard vetting is insufficient for strict regulatory compliance. This technical gap forces a confrontation between platform 'frictionless' signups and government-mandated hard barriers. As Australia doubles fines and expands the eSafety Commissioner’s powers to audit internal developer data, other jurisdictions like Canada and the UK are watching to see if technical enforcement can actually match policy ambition. The streaming and social ecosystems must now decide between adopting hardware-level biometric checks or facing recurring multi-million dollar penalties. Watch for the eSafety Commissioner's formal investigation results into Meta, TikTok, and YouTube expected later this year.
Additional Context
The struggle in Australia reflects a broader global tightening of youth digital safety regulations. Per Reuters (June 2026), the Australian government officially introduced legislation to raise the fine ceiling for systemic breaches to A$99 million, explicitly aligning penalties with competition and consumer laws. Prime Minister Anthony Albanese confirmed that while 5 million accounts had been deactivated since December 2025, behavioral data suggests the majority of under-16s successfully bypass current restrictions. These new powers would allow the eSafety Commissioner to compel platforms to provide internal board minutes and emails as evidence of their compliance efforts. Simultaneously, Canada introduced the Safe Social Media Act (Bill C-34) in June 2026. According to BLG reporting, this bill would empower a new Digital Safety Commission to assess platform safety plans and impose penalties of up to 3% of global revenue for failing to protect minors. Unlike Australia’s outright ban, the Canadian approach focuses on a 'duty to protect,' requiring platforms to mitigate risks from addictive algorithms and harmful content. Other nations are following suit; per The Guardian (March 2026), Indonesia recently signed regulations to ban social media for children under 16, citing threats from online fraud and pornography. Platform responses remain varied. In the UK, which began enforcing parts of its Online Safety Act in July 2025, services like Reddit, Discord, and X have implemented age verification specifically for UK users to prevent access to harmful material, per Wikipedia data from July 2026. However, technical audits by firms like KJR indicate that without standardized, high-confidence methods such as biometric face scans or government-linked ID checks, the 'low-friction' vetting favored by major tech firms remains easily defeated by simple self-declaration or inconsistent behavioral tracking.
Read full article at cbc.ca
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