Attekmi integrates HUMAN Security scanners to combat programmatic and streaming ad fraud
Attekmi has integrated HUMAN MediaGuard and FraudSensor into its platform, enabling pre-bid and post-bid ad fraud validation for streaming and programmatic stakeholders. The update provides users with granular reporting, configurable sampling logic, and scanner statistics to improve ad inventory quality.
Key Takeaways
- Integrated HUMAN MediaGuard for real-time pre-bid filtering and FraudSensor for post-bid verification.
- Introduced configurable request sampling percentages and daily/monthly scan limits for traffic distribution control.
- Updated statistics section includes new metrics for Scanner URL Insertions, Scanned Impressions, and Domain/Bundle breakdowns.
- Added Fraudlogix post-bid scanner support to the platform UI for both SSP and DSP endpoints.
Why It Matters
This integration addresses the rising complexity of automated ad fraud in high-value streaming environments by creating a closed-loop verification system. For the broader ecosystem, it reflects a shift toward multi-vendor verification stacks as a standard requirement for programmatic buying. By allowing players to pair MediaGuard’s predictive filtering with FraudSensor’s behavioral analysis, Attekmi is lowering the barrier for partners to mitigate sophisticated invalid traffic (SIVT) that mimics human behavior. Watch for whether these granular reporting tools lead to a measurable reduction in 'drop code' traffic rates for CTV-focused SSPs in the second half of 2026.
Additional Context
The escalation of ad fraud remains a critical financial threat, with global losses projected to exceed $100.2 billion in 2026, according to recent benchmarks from Juniper Research and Fraudlogix (June 2026). While overall programmatic invalid traffic (IVT) rates hovered around 18.1% in Q1 2026, the connected TV (CTV) sector has become a primary target for sophisticated attacks. Per DoubleVerify (May 2026), detected CTV fraud schemes and variants surged 140% year-over-year, driven significantly by AI-enabled bot networks that spoof premium apps and residential IP addresses.
Technological defenses are evolving in tandem; HUMAN Security reported flagging over 10 trillion IVT requests in 2025, the highest volume in its decade-long history, according to company data released in February 2026. Industry analysis from Pixalate (April 2026) further highlights that 'proxy' and 'app spoofing' are now the most common fraud types on major platforms like Roku and Samsung Smart TV. This data underscores why platforms like Attekmi are moving toward integrated, millisecond-latency filtering, as campaigns lacking specialized anti-fraud technology currently face fraud rates 15 times higher than those with active protections, according to Integral Ad Science (IAS) reporting from May 2026.
Read full article at exchangewire.com
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