Apple buys talent and IP from avatar startup Animato
Apple has entered into a talent and intellectual property (IP) deal with Animato, a startup specializing in virtual avatar software for video chats and tutoring. This agreement involves Apple acquiring both personnel and relevant IP from Animato.
Key Takeaways
- Animato builds virtual avatar software for video chats and tutoring.
- Apple’s deal includes both talent and intellectual property from Animato.
- The article describes the transaction as a talent and IP deal, not a full acquisition.
Why It Matters
Apple is adding both personnel and IP tied to virtual avatar software, which suggests a targeted move rather than a broad product purchase. For the streaming and video ecosystem, avatar tools sit adjacent to how video communication and tutoring products are built and packaged. The only concrete signal to watch from here is whether Apple discloses any new avatar-related features, products, or teams tied to Animato’s technology.
Read full article at 9to5mac.com
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