Apple announced new hardware and software updates at WWDC 2019, including the new Mac Pro and Pro Display XDR, which are aimed at video professionals. The Mac Pro features an Intel Xeon processor, extensive PCI Express expansion, and high-performance I/O, while the Pro Display XDR offers a 32-inch Retina 6K display with high brightness and color accuracy. Additionally, macOS Catalina was previewed, replacing iTunes with new entertainment apps and introducing Sidecar for using iPads as second displays for Macs, which can benefit video editing workflows.
The modular Mac Pro marks a critical pivot back to hardware expandability, addressing long-standing professional frustrations with thermal and I/O limitations. By integrating 64 PCIe lanes and specialized ProRes acceleration, Apple is reclaiming its position in high-end post-production suites where Linux and Windows workstations had gained ground. This hardware refresh forces the streaming ecosystem—specifically colorists and VFX houses—to recalibrate their capital expenditure for 8K and HDR mastering. Watch for third-party PCIe component announcements this fall as the hardware ecosystem reacts to the new MPX Module architecture.
The introduction of the 2019 Mac Pro signaled a strategic shift for Apple following a 2017 public apology to professional users regarding the previous 'trash can' design. Per TechCrunch (June 2019), the new stainless-steel frame architecture was designed to prioritize thermal capacity, allowing the Intel Xeon chips to run unconstrained at full power. This move was essential as the industry shifted toward 8K RAW video formats and high-frame-rate HDR content, which local storage and processing requirements had outpaced on the previous generation of hardware. The Pro Display XDR also represented an aggressive play in the reference monitor market, where competitive Grade-A monitors from Sony or Flanders Scientific often exceed $30,000.
Simultaneous with this hardware push, macOS Catalina began the mandatory transition to 64-bit architecture. Per MacRumors (June 2019), this shift meant the end of support for legacy 32-bit QuickTime 7 media formats and older plugins used in legacy Final Cut Pro versions. This forced a massive industry-wide media migration or 'transcode-out' of legacy libraries before users could safely upgrade. Furthermore, the introduction of the Apple TV app on macOS, replacing the monolithic iTunes, reflected Apple’s broader corporate pivot toward its TV+ subscription service, ensuring its hardware lineup remained a central hub for both content creation and consumption.
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