Appear's X Powers NBC Sports' Milano‑Cortina Live Feed
The post highlights that Appear's X platform is being used by NBC Sports to support live delivery of Milano Cortina 2026 Olympics coverage, transporting live streams from Italy to NBC Sports' Broadcast Center in Stamford, Connecticut for U.S. distribution. It notes that the Stamford Broadcast Operations Center functions as a 24/7 hub for delivery, production, and distribution of the live content during the Games.
Key Takeaways
- Appear’s X platform is the live‑transport backbone moving Milano‑Cortina feeds from Italy into NBC Sports’ Stamford hub for U.S. distribution.
- Stamford Broadcast Operations Center operates 24/7 as NBC’s centralized ingestion, production, and distribution node for the Games.
- High‑profile deployment validates Appear commercially and underscores momentum for IP‑native long‑haul delivery over traditional satellite links.
- Centralizing operations reduces workflow complexity but raises the stakes on network resilience, SLAs, and vendor redundancy planning.
Why It Matters
This isn’t just a vendor plug — it’s a signal moment for the live‑sports delivery stack. A major rights holder putting mission‑critical Olympic feeds over Appear’s X gives the company a reference contract that can accelerate sales and tighten competition with CDNs and satellite incumbents. For operators, the move highlights a pragmatic tradeoff: centralized, IP‑first hubs simplify production and distribution but concentrate operational risk on networks and platform SLAs. Expect rights holders and integrators to demand stronger redundancy, monitoring, and commercial protections as IP transport replaces legacy satellite routes for marquee events.
Read full article at linkedin.com
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