A+E Networks adopts Witbe Agentic AI to automate QA across OTT platforms

The shift to agentic systems addresses the critical bottleneck of device fragmentation, where unique OS versions and hardware variations make manual QA unsustainable. By moving from release-based testing to 24/7 continuous validation on real physical devices, A+E can identify regressions in UI, backend, or OS behavior before they reach production. For the broader ecosystem, this signals a transition away from fragile, hard-coded test scripts toward resilient, natural-language automation that adapts to platform updates. As streaming services scale globally, watching for the integration of these AI agents into unified observability dashboards will be the key indicator of mature automated delivery pipelines.

The adoption of agentic AI comes as the streaming industry faces an escalating fragmentation crisis. Per Streaming Media Blog (July 2022), leading streaming services now support an average of 24 devices across 12 different platforms, including proprietary OS versions like Samsung Tizen, LG webOS, and various Android TV distributions. This complexity is compounded by the rapid rise of ad-supported tiers, which accounted for 46% of all major streaming subscriptions as of early 2025 according to Dailymotion Advertising (December 2025). These ad tiers require additional layers of QA to ensure seamless ad insertion and tracking across fragmented hardware.

Witbe’s entry into agentic automation follows a broader enterprise trend where AI agents are moving from experimental pilots to operational foundations. Per Gartner (December 2024), approximately 33% of enterprise software applications are expected to include agentic AI by 2028. Within the video sector, Witbe launched its Agentic SDK in mid-February 2026 as part of its Suite version 41, emphasizing a hybrid model that keeps human QA professionals in the loop to refine AI-driven behaviors, per Digital Media World (April 2026).

Additionally, real-device testing has become a prerequisite for delivering premium quality of experience (QoE) in competitive markets. During the 2025 Super Bowl, Witbe partnered with TAG Video Systems to provide source-to-screen monitoring, combining device-level automation with real-time content matching, per Broadband TV News (July 2025). As media organizations like A+E Networks look to maintain high-quality releases across an aging but still active install base of legacy smart TVs, the ability for AI to autonomously adapt to older hardware constraints is becoming a significant operational advantage.