MultiChoice backs 14-member PSA against illegal streaming
Partners Against Piracy (PAP), in collaboration with MultiChoice Talent Factory, launched a new Public Service Announcement (PSA) to educate audiences on anti-piracy solutions and the impact of illegal content consumption. The PSA, produced entirely by the MTF South African academy cohort, focuses on protecting African storytelling and encouraging legal content consumption, highlighting the impact of piracy on creatives and the wider ecosystem. The campaign also warns of cybercrime and data theft risks associated with illegal streaming platforms.
Key Takeaways
- The PSA was produced by a 14-member cohort from the MTF South African academy.
- Featured South African personalities include Teko Modise, Nelisiwe Sibiya and Pabi Cooper.
- The campaign says each illegal stream affects writers, editors, stylists, production crews and post-production teams.
- PAP says illegal streaming platforms can expose users to cybercrime, data theft and financial fraud.
Why It Matters
The immediate effect is a new anti-piracy PSA aimed at educating viewers on the cost of illegal content consumption, both for creators and for consumers. By handing production to the MTF South African academy, MultiChoice ties piracy awareness to practical training for emerging talent in directing, writing, cinematography and production management. The broader ecosystem message is about protecting African storytelling and the jobs behind it, not just broadcaster revenue. Next to watch: whether PAP or MultiChoice expands this campaign beyond the South African academy cohort and the current cast of Teko Modise, Nelisiwe Sibiya and Pabi Cooper.
Read full article at advanced-television.com